How to apply a design thinking, HCD, UX or any creative process from scratch

How to apply a design thinking, HCD, UX or any creative process from scratch

This how-to article aims at providing designers, creative thinkers or even project managers with a tool to set up, frame, organise, structure, run or manage design challenges, and projects: The Double Diamond revamped.

The Double Diamond revamped

In order to do so, I have come up with an own and a revamped version of the Double Diamond process. In case, you are familiar with the British Design Council’s Double Diamond, IDEO’s human centred design ideology or’s Design Thinking process you might be familiar with the majority of approaches, steps and tools in the following paragraphs of this article.

Design Council’s Double Diamond, img source:
IDEO HCD process, img source:
Stanford Design Thinking process, img source:×345.png

Understanding people

According to Don Norman, the human centred design process starts with a good understanding of people and the needs that the design is intended to meet. Various companies, organisations and educational institutions have taken on this challenge and have therefore come up with models in order to provide structure to the process of human centred design or design thinking.

Chilli Con Carne and the Double Diamond

When you cook a chilli con carne for the first time, you might start off with a recipe that appeals to you. Once you have burned your tongue a couple of times, you either go easy on the spices, or you even spice it up as you can’t get enough of the burning. Generally speaking, you tweak the original recipe to your own needs and taste.

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