El sector no sabe cómo afrontar la transformación digital

  • Desde eMarketer señalan que el sector TI no tiene claro qué implica dar el salto al entorno digital
  • Sólo un 6% de los encuestados cree que deben integrar la transformación digital en su cultura de empresa
22/05/2017 – 09:59
Redacción

Según el último estudio de eMarketer, la mayoría de los ejecutivos del sector de las tecnologías de la información en todo el mundo están de acuerdo con que la transformación digital es necesaria para seguir siendo competitivos y mantener el ritmo marcado por los consumidores. Sin embargo, la mayoría todavía no saben cómo empezar ese proceso y ni siquiera se ponen de acuerdo a la hora de definir qué implicaciones tiene para sus negocios.

La tecnología como cultura de empresa

eMarketer define la transformación digital como el proceso mediante el cual un negocio se muda al entorno digital para reinventar toda su cultura de empresa: desde el producto, o servicio, que ofrece, hasta los objetivos que se marca a futuro y la estrategia de marketing para conseguirlos.

Según este informe, la tecnología no es un fin en sí mismo, sino un proceso de transformación en el que debería basarse la estrategia de futuro de toda empresa del sector TI.

El entorno digital puede generar incertidumbre para la empresa

La mayoría de los encuestados cree que la transformación digital es necesaria para sus negocios, pero no se ponen de acuerdo a la hora de definir cómo llevarla a la práctica. “Si metes a 20 empresarios en una sala y les pides que definan qué es el entorno digital para su empresa, te aseguro que tendrás 20 respuestas diferentes”, asegura Anand Eswarand, vicepresidente de Microsoft Services y Microsoft Digital.

Y es que “la transformación digital ofrece tantas oportunidades y vías de trabajo que crea una enorme incertidumbre. Muchos profesionales del marketing se sienten sobrepasados por la tecnología y no saben por dónde empezar”, asegura Martha Mathers, Marketing Practice Leader en la consultora CEB.

Cómo llevarlo a la práctica

Desde PricewaterhouseCoopers han realizado otra encuesta con conclusiones igual de dispersas:

  • 3 de cada 10 negocios en el sector de la comunicación opinan que la transformación digital se refiere a las herramientas que permiten innovar en las actividades de su negocio.
  • Un 29% asegura que lo digital es sinónimo del trabajo relacionado con el sector de las tecnologías de la información
  • Un 14% cree que la transformación digital tiene que ver con las tecnologías que usan las empresas para relacionarse con el cliente
  • Otro 14% asegura que se refiere a todas las inversiones que una compañía haga para integrar la tecnología en su negocio.

La única conclusión clara de esta encuesta es que no hay consenso.

Sólo un 6% ve lo digital como una mentalidad de empresa

Cabe destacar también que sólo un 6% de los encuestados opina que lo digital tiene que ver con las tecnologías que ayudan a crear una mentalidad relacionada con la innovación constante y la integración del entorno digital en todos los niveles del negocio. Este pequeño porcentaje es precisamente el que se corresponde con la opinión de las 20 marcas y expertos más poderosos de la industria en relación con este asunto.

Fuente: El sector no sabe cómo afrontar la transformación digital

The 2017 CNBC Disruptor 50 list of companies

Meet the 2017 CNBC Disruptor 50 companies

1 Airbnb It’s a $31 billion trip
2 Lyft The car-ownership killer with a conscience
3 WeWork Reworking the office
4 Grab Uber-growth for an Asian ride-share rival
5 Uptake Technologies Capturing Warren Buffett’s billionaire energy
6 Houzz The homiest e-catalog
7 Ginkgo Bioworks Growing products in the lab
8 Palantir Technologies Tracking the world’s secrets
9 Cylance Making cyberthreats idle
10 Udacity Closing the skills gap
11 CrowdStrike Going into the breach
12 23andMe Bring your genome home
13 Progyny Rocking the cradle
14 SpaceX Humanity’s interstellar escape plan
15 SurveyMonkey Question everything
16 Ezetap India’s answer to Apple Pay
17 GreenSky A credit to the mobile race
18 Moderna Therapeutics Going viral
19 Uber The car controversy with a valuation bigger than Tesla, GM or Ford
20 SparkCognition Deciphering the data overload
21 IEX The traders Michael Lewis made famous in a flash
22 GitHub The biggest coding party in the world
23 Bloom Energy Helping companies like Apple get off the grid
24 Drawbridge An ad strategy Facebook and Google can’t ignore
25 Jaunt VR that both Disney and Paul McCartney have experience in
26 Coursera Go to a top school, without going
27 MongoDB The BIG idea in databases
28 Qualtrics Surveying the corporate landscape
29 Domo Complete cloud cover
30 Blippar You, augmented
31 Pinterest An image is worth $11 billion
32 Illumio A new segment in cybersecurity
33 Phononic Quietly cool
34 Veniam Constructing the global superhighway of data
35 Spotify Not even Apple Music has slowed it
36 Dropbox The file-sharing economy
37 Trulioo Tracks twice as many people as Facebook: 4 billion, exactly
38 Synack Who the IRS and DoD use against hackers
39 DocuSign Signed, sealed, electronically delivered
40 Payoneer Payments without borders
41 Skillz A sport to surpass the NFL, with less injury risk
42 Blue Apron What’s for dinner
43 Robinhood There is no brokerage fee low enough
44 Zocdoc Real patient-centered health care
45 SoFi $18 billion in loans and counting
46 Foursquare A success story turned inside out
47 Warby Parker Still seeing things in new ways
48 Persado A motivational speaker that’s not human
49 Stripe Visa is banking on this platform
50 Quid The ultimate trendspotter

 

Fuente: The 2017 CNBC Disruptor 50 list of companies

Ser o no ser: ¿Me subo a la transformación digital? (Parte I) | HR Connect

Fuente: Ser o no ser: ¿Me subo a la transformación digital? (Parte I) | HR Connect

LA ECONOMÍA DE SERVICIOS EN EL FUTURO INMEDIATO DE LATINOAMÉRICA

El impacto de lo digital en la competitividad es tan importante que un retraso en su adopción puede ser fatal para empresas y economías enteras, en especial en los países en vías de desarrollo. La transformación digital acrecienta hasta el extremo las diferencias en productividad entre los más innovadores y todos los demás.

Por eso, las instituciones latinoamericanas se han puesto a trabajar. La Alianza del Pacífico, con el apoyo del BID, está elaborando su Agenda Digital, que deberá ser aprobada en la próxima Cumbre de Presidentes que se celebrará en Cali el 28 de junio. Por otra parte, la CEPAL y la CAF impulsan eLAC 2018, la Agenda Digital para Latinoamérica y el Caribe. Cabría preguntarse, por cierto, si existe la necesaria coordinación entre ambas iniciativas.

Las agencias de innovación de los países que componen la Alianza del Pacífico tampoco están de brazos cruzados. Apenas hace un par de meses, se puso en marcha la Red de Agencias de Innovación InnovaAP, con el propósito de dialogar, coordinar e implementar políticas concretas para apoyar a los emprendedores e innovadores de los cuatro países.

En este contexto de transformación digital, de economías abiertas con cada vez mayor sesgo hacia los servicios, de transformación de los modelos productivos de países todavía muy apalancados en los recursos naturales, de capital humano y de capital social, tuve la oportunidad de participar en el programa E-Chile de CNN y la Fundación País Digital.

Conducido por Pelayo Covarrubias, el diálogo contó con la participación del Subsecretario de Hacienda del Gobierno de Chile, Alejandro Micco. Durante casi media hora pudimos conversar sobre los desafíos que afronta Chile en la economía de servicios y repasar algunos de los proyectos de cooperación público-privada que everis está desarrollando en diversas regiones del país.

Un placer poder formar parte de esta imprescindible discusión, que se puede contemplar íntegra en el siguiente vídeo.

Chile y las Industrias del Futuro | Arturo Herrera Sapunar | Pulse | LinkedIn

Chile y las Industrias del Futuro

Publicado el

La semana pasada quedamos asombrados con el hackeo masivo a una serie de grandes corporaciones alrededor del mundo. Este es sólo un ejemplo de cómo la tecnología está cambiando radicalmente aspectos de nuestra vida cotidiana. Como país debemos tomar acción y anticiparnos hacia donde se moverá el mundo en las próximas décadas con respecto al desarrollo, adopción y uso de tecnologías emergentes. En este sentido, nuestra visión de los últimos 20 años de desarrollo de clústeres, beneficiosa para el surgimiento y potenciamiento de nuevas industrias como por ejemplo la industria del salmón, ya no es suficiente. En esta nueva era digital, lo importante es el conocimiento y el talento emprendedor para aprovechar a nuestro favor tecnologías como la robótica, inteligencia artificial, big data, IoT, biotecnología y también de las energías limpias. Éstas cambiarán el mundo como hoy lo conocemos, muy pronto.

Hoy, gracias a la adopción a gran escala de este tipo de tecnologías, se puede observar como en Estados Unidos está ocurriendo un desacople entre dos variables que siempre estuvieron fuertemente correlacionadas: productividad y empleo. Desde el año 2000 la productividad crece a una tasa mayor que el número de personas empleadas, lo que indica que se está obteniendo una mayor productividad con menos gente empleada. Desde 1970 la productividad total en Estados Unidos ha aumentado más de un 130%. Sin embargo, los ingresos promedio por hora de trabajo han aumentado sólo un 15%. Es decir, este aumento en productividad no necesariamente se ha traducido en un mejor ingreso para las personas. ¿Quién está capturando estos beneficios? Por una parte las empresas que han mejorado sistemáticamente sus resultados, los proveedores de tecnologías que están siendo incorporadas a gran escala en diferentes industrias y, por supuesto, los países productores de este tipo de activos a través de impuestos. Sin ir más lejos en agosto del año pasado Adidas confirmó la apertura de una nueva planta en Estados Unidos 100% operada por robots (una planta similar ya está en operación en Alemania). Esto parece ser una tendencia sin vuelta atrás.

La gran paradoja detrás de esto es que las maquinas no consumen. Por lo tanto, cada puesto de trabajo reemplazado por una máquina, o un algoritmo, implica un consumidor menos, lo que en el largo plazo puede traer consecuencias insospechadas para una economía en vías de desarrollo como la nuestra, debido a que existen muchas dudas de que seamos capaces de crear nuevos puestos de trabajo con la misma velocidad con la que éstos desaparecen. Países como Noruega y Suecia ya están incorporando en sus políticas avanzar hacia una jornada laboral de 6 horas/día y en crear un salario mínimo universal que permita subsistir a las personas que quedarán fuera del mercado laboral. ¿Cómo van a financiar esto? Puede parecer simplista, pero lo más probable es que con los impuestos que paguen empresas de base tecnológica que van a ofrecer sus productos y servicios a todo el mundo.

Los países que no tengan “la suerte” de tener una industria tecnológica pujante y global no contarán con los recursos necesarios para dar sostenibilidad a su actual modelo económico.

Uno de los mejores ejemplos de la definición de dónde un país quiere estar en el futuro es Estonia. Este pequeño país de poco más de 1.4 millones de habitantes quedó, con el fin de la Unión Soviética, desprotegido pero independiente desde 1991 y con un PIB per cápita de poco más de 72 euros. 26 años después, ese indicador está por sobre los 15.900 euros. ¿Cómo? Hace 20 años Estonia se hizo el propósito de conectar al país con una de las industrias del futuro, en este caso Internet, con el fin de transformarse en la primera ‘e-society’ del planeta. Fue su estrategia de desarrollo. Desde los años 90 comenzaron con la política de instalar computadores y conectar a Internet a todos los colegios del país. Desde los primeros años de estudio se les enseña a los niños a programar, formación que es clave en el programa educativo de cada colegio. A principios del siglo XXI fueron el primer país del mundo en declarar el acceso a Internet como un derecho básico universal. Hoy no parece simple suerte o coincidencia que Estonia tenga el récord de ser el país con más startups por persona. Ahí nació Skype, una de las mayores disrupciones globales en comunicaciones. Todo el desarrollo técnico de la solución fue creado por 3 estonios: Priit Kasesalu, Ahti Heinla y Jaan Tallinn. Skype se vendió a Microsoft en 2011 por más de US$8.500 millones. Los 3 reinvirtieron lo ganado en esa venta en el ecosistema de emprendimiento de Estonia, generando una oleada de nuevas empresas de base tecnológica. Esto es sólo el comienzo, pues meses atrás el país lanzó el programa ‘e-resident’, invitando a emprendedores de todo el mundo a crear y gestionar sus empresas “desde Estonia”, por supuesto tributando ahí.

Este es solo un ejemplo de cómo una visión y estrategia de largo plazo puede redefinir el futuro de un país. Tal como hicieron los estonios, es estratégico definir en qué vamos a ser relevantes, dónde enfocaremos nuestros esfuerzos y nuestras políticas públicas en las próximas 2 décadas. La avalancha de tecnologías emergentes ha abierto un mundo de oportunidades que otros ya están tomando. ¿Qué haremos nosotros?

Columna originalmente publicada en El Mercurio // Lunes 22 de mayo de 2017

Forrester’s Top Emerging Technologies To Watch: 2017-2021

Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels. In 2016, Hadoop turned 10, the cloud has been around even longer, and social has become a way of business and life. So what’s next?

As a refresh to my 2014 blog and report, here are the next 15 emerging technologies Forrester thinks you need to follow closely. We organize this year’s list into three groups — systems of engagement technologies will help you become customer-led, systems of insight technologies will help you become insights-driven, and supporting technologies will help you become fast and connected.

Why these 15? You might have noticed a few glaring omissions. Certainly blockchain has garnered a lot of attention; and 3D printing is on most of our competitors’ lists. The answer goes back to being customer led, insights driven, fast, and connected. Those of you that follow our research will recognize these as the four principles of customer obsessed operations. The technologies we selected will have the biggest impact on your ability to win, serve and retain customers whose expectations of service through technology are only going up. Furthermore, our list focuses on those technologies that will have the biggest business impact in the next five years. We think blockchain’s big impact outside of financial services, for example, is further out so it didn’t make our list, even though it is important. Maybe by 2018, when I update our list next.

Since I don’t have room here for details about all of our technologies, I’ll focus on five that we think have the potential to change the world. That’s ⅓ of our list by the way – which means a lot of change is coming; it’s time to make your technology bets.

  • IoT software and solutions bring customer engagement potential within reach. Theses software platforms and solutions act as a bridge between highly specialized sensor, actuator, compute, and networking technology for real-world objects and related business software. This technology gives firms visibility into and control of customer and operational realities. By 2021, technology for specific use cases will be mature, but protocol diversity, immature standards and the need for organizational changes will still stymie or delay many firms. Want more info? Schedule an inquiry wtih my colleauge Frank E. Gillette.
  • Intelligent agents coupled with AI/cogntive technologies will automate engagement and solve tasks. Intelligent agents represent a set of AI-powered solutions that understand users’ behavior and are discerning enough to interpret needs and make decisions on their behalf. By 2021, we think that automation, supported by intelligent software agents drivng by an evolution in AI and cogntive technology will have eliminated an net 6% of US jobs. But the loss won’t be uniform. There will be an 11% loss of jobs that are vulnerable and a 5% creation of jobs in industries that stand to benefit. Want more info? Schedule an inquiry with Craig Le Clair on AI in the workforce or my colleague Jennifer Wise on intelligent agents.
  • Augmented reality overlays digital information and experiences on the physical world using combinations of cameras and displays. While we cover both VR and AR, we find that while a lot of attention has been placed on VR, AR has more play, for enteprises in the short term and eventually for consumers as well. By 2021, we will be fully into a transition period between separated and tightly blended physical and digital experiences in our work and lives. Want more info? Schedule an inquiry with my colleague J.P. Gownder.
  • Hybrid wireless technology will eventually ereate connected cverything. Hybrid wireless technologies are the interfaces and software that allow devices to simultaneously leverage and translate between two or more different wireless providers, protocols, and frequency bands, such as light, radio, Wi-Fi, cellular, and Sigfox. By 2021, a virtual network infrastructure will emerge to weave together wireless technologies that globally connect IoT and customer engagement platforms. Want more info? Schedule an inquiry with my colleague Andre Kindness.

To go deeper, listen to Forrester’s What It Means podcast episode: The New Tech Revolution, or if you are a client, please read the report. Lastly, I want say thank you and acknowledge all of the great analysts that helped with this report. Too many to name, but here are a few (check out their blogs!) – Frank Gillette, JP Gownder, Rusty Warner, Ted Schadler, Dave Bartoletti, Andre Kindness, Jeff Pollard, Fatemeh Khatibloo, John Rymer, Brendan Witcher, Dan Bieler, Michael Facemire, Rowan Curran, Noel Yuhanna, and Tina Moffett.

Chatbots for customer service will help businesses save $8 billion per year – IBM Watson

Posted in: Cognitive Enterprise, Customer Engagement, News, Trends

Chatbots for customer service will help businesses save $8 billion per year

businesses-save-$8-billion-per-year

A new study releases this week by UK-based Juniper Research supports our prediction that chatbots will redefine the customer service industry, with healthcare and banking industries expected to benefit the most.

The new report titled “Chatbots: Retail, eCommerce, Banking & Healthcare 2017-2022,” estimates that chatbots will help businesses save more than $8 billion per year by 2022, which is a huge increase from the $20 million estimated for this year.

Call centers and customer service departments should already be investing in these new conversational technologies if they want to stay competitive and cost-effective as companies across industries grow their investment in building chatbots to help service customers faster, across any channel, device or platform, 24×7.

Advancements in technology continue to transform customer service interactions. From improvements in loyalty and brand reputation to new revenue streams, the pathway to real-time self-service in customer service brings huge opportunities to forward-thinking businesses.

Juniper also forecasts that the success rate of bot interactions in healthcare sector, completed without the assistance of a human agent, will increase from the current 12% to over 75% in 2022. In banking, Juniper expects this to climb to 90% in 2022.

Banks & Healthcare Providers to Profit

Juniper Research’s report estimates significant savings in the healthcare and banking as customer service resolution times are reduced at a much lower cost than before.

The report predicts that healthcare and banking providers using bots can see time savings of about 4 minutes per customer query, which can help save an average of $0.50-$0.70 per interaction.

Juniper found that chat bots are especially great for healthcare diagnosis questions where bots assess health issues and recommend a course of action to users. As these new technologies continue to evolve they are expected to help with more sophisticated diagnostics like mental health analysis.

Screen Shot 2017-05-10 at 2.27.49 PM

[Infographic source: Juniper Research “Chatbots Infographic – Key Statistics 2017”]

Rise of new types of bots

The report also touches upon the less popular SMS chatbots, which don’t generate as much in revenues as app-based bots, but offer an efficient tool for mass messaging at a low-cost. One example in the report is of how governments, for example, could use chatbots in times of emergency.

You can purchase the full report here.

Juniper Research specializes in identifying and appraising new high growth market sectors within the digital ecosystem. The firm is also offering a free whitepaper, “Chatbots – Critical To Businesses: Here’s Why,” that examines how companies can benefit from using chatbots to help with “traditional human-to-human operations.”

Build your own bot in minutes

Read our “How to build a chatbot” post to get started with your own bot in minutes.

 

Fuente: Chatbots for customer service will help businesses save $8 billion per year – IBM Watson

The Portals Project: This gold box is ‘better than Facebook’

The Portals Project: This gold box is ‘better than Facebook’

Los Angeles (CNN)Thousands of commuters buzz by it; dozens more see it from the Starbucks line less than 100 feet away. But only a few enter this gold box in the middle of downtown Los Angeles’ Grand Park.

“That was amazing,” Bernadine Harris said as she stepped out of the shipping container covered in gold paint.
Moments before, she was speaking live to an Iraqi refugee standing in front of her — on a large video screen.
The city of Los Angeles paid for the Portals Project for two weeks.

“What we’re seeing over here on the news, I had the opportunity of actually talking to someone who’s experiencing this,” Harris said.
And that’s the goal of the Portals Project, which connects parts of the world through a network of shipping containers outfitted with video conferencing equipment.
“To connect people who wouldn’t otherwise meet,” said Amar Bakshi, who started the project in 2014 with boxes connecting New York and Iran.
“This is a time when people see each other as ‘types’ too often,” Bakshi said. “This adds a level of depth that can break up those hardened narratives.”
It’s more than a glorified use of Skype, he pointed out. The floor-to-ceiling screen inside the dimly-lit container gives users the feeling they’re talking to someone in the same room.
A card on a message board next to the box reads “This is better than Facebook!”
Ari Saperstein agreed. He heard about the Portals Project and came from Hollywood to try it out.
This gold box is 'better than Facebook'

This gold box is ‘better than Facebook’ 01:27
“I know I’m at fault for not exposing myself to people who are different from me and have different points of view,” Saperstein said.
When he steps into the box, he introduces himself to a 19-year-old man named Rahmi, sitting in a portal inside a refugee camp in Irbil, Iraq.
“How did you learn English so well?” Ari asks.
“From going to school and listening to American music,” Rahmi says.
Ari’s face lights up: “Like what?”
“Rap, and Justin Bieber,” Rahmi replies.
It was a moment of culture shock for Ari. “I think I’ll go home and listen to a little Justin Bieber in a new light now.”
After nearly a half-hour, the conversation led to a potential friendship as the two exchanged Facebook and Instagram information.
“I was really grateful,” Ari said of his portal experience. “It helps you grow and talk to people who can share new experiences with you.”
There are 24 permanent portals around the world, from Afghanistan to Germany, Mexico to Milwaukee.
Bakshi said his group is getting calls from people all over the world wanting their own portals. The cost of the project is offset by payments from US and European locations that can afford the staff and technology — for instance, the city of Los Angeles, which paid to have the portal for two weeks this month. Money from those locations is used to set up free portals in underprivileged parts of the world.
In Irbil, for example, the Portals Project funds the portal with assistance from UNICEF, Bakshi said. It serves 2,000 refugees at the camp and has a full-time curator who can translate individual conversations and organize recurring events.
In all, the portals are available to 10,000 refugees in Irbil, Berlin, Gaza City and Amman, Jordan.
“We are working to expand to six more refugee sites this year,” Bakshi said. “There are plans to put one inside a prison … and outside of a hospital in Liberia.”
Bakshi says the idea came from his days as a foreign journalist. When he returned to the United States and left journalism, he realized he missed the conversations he once had with strangers all over the world.
The portals have been to many cities and countries. This one is at the University of Maryland.

Then his grandmother told him she always regretted never re-engaging with the Pakistani homeland she fled in 1947.
“Even though the technology is at our fingertips there was no moment with which she could have just walked in, shared tea and just re-engaged a country she had fled all those years later,” Bakshi said.
She died in 2014. That same year, Bakshi started the Portals Project.
The shipping containers themselves have evolved from clunky spaces to house technology to near-empty boxes with only a screen on the wall. The leftover space allowed musicians and artists to enter the portals to share their work.
“We have people making a rap album in 15 countries, now being produced out of Milwaukee,” Bakshi said. “And kids in Mexico City have regular classes with kids in Burma.”
Milwaukee is one of four permanent locations in the United States (Baltimore, Chicago and Brooklyn are the others), with temporary installations coming to Detroit in May and San Francisco in June.
In Los Angeles, city officials said the two-week run there attracted them because it tapped into the global makeup of the city.
“Normally we’re connecting Angelenos to other Angelenos,” said Julia Diamond, Grand Park’s director of programming. “But this was a way to connect them to the world.”
Bernadine Harris was one of the first Angelenos to use the portal. As she wrapped up her conversation with an Iraqi refugee, she was determined to make a difference through her words.
“I told him, ‘God or Allah is good’,” she said. “‘You’re in our prayers and know that we’re concerned about you.'”
It appeared to work, she said. “He was smiling and jubilant and said ‘thank you so much.'”

As the World Turns to Digital — The Digital Matrix Book

As the World Turns to Digital

shutterstock_511413304.jpg
Por primera vez en la historia, los 5 mejores empresas son todas las empresas digitales; que son todas las empresas estadounidenses -pero con alcance global, impacto e influencia. Todos ellos son relativamente jóvenes (menos de 40 años de edad) y que puedan afectar las industrias tradicionales, ya que la digitalización de sus productos, procesos y servicios. Estas empresas ya han influido en varios sectores como la salud, el comercio minorista, medios de comunicación y entretenimiento, telecomunicaciones, automoción, la publicidad, el marketing y las comunicaciones y así sucesivamente.

#1 Apple ($582 billion)

#2 Alphabet ($555.7 billion)

#3 Microsoft ($452.1 billion)

#4 Amazon ($364.4 billion)

#5 Facebook ($358.6 billion)

Facebook just edged out Exxon which was #6 at $358.3 billion.

For the first time in history, the top 5 companies are all digital companies; they are all US companies —but with global reach, impact and influence. They are all relatively young (less than 40 years old) and they are likely to impact traditional industries as they digitize their products, processes and services. These companies have already influenced several sectors such as healthcare, retailing, media & entertainment, telecommunications, automotive, advertising, marketing & communications and so on.

I believe that they are just getting started as they expand their scale and scope at speed that’s unprecedented. With their increasing R&D investments and patenting proclivity, they could exert significant influence as we rely more on artificial intelligence in areas such as conversational bots (example: Amazon’s Alexa and Apple’s Siri), drones (Amazon, Facebook, Google), healthcare (Alphabet and Apple), virtual reality (Microsoft hololens and Facebook Oculus), cloud (Amazon Web Services, Microsoft Azure, Google and possibly the other two) and Internet of Things (where all five would jockey in different ways). More opportunities to enhance efficiency as well as usher innovations that solve fundamental problems in industry and society.

We are just getting started and the road to 2020 and beyond will see greater dominance and influence of these digital giants and others such as GE (ranked #8), AT&T (ranked #9), Verizon (ranked #15), Alibaba (ranked #16), Intel (ranked #26) and IBM (ranked #32).

It’s a far different state of affairs than the irrational euphoria of the dotcom boom and bust of 2000. We are truly shifting to a post-industrial, digital era.

Fuente: As the World Turns to Digital — The Digital Matrix Book